Ann English has written an excellent blog about making your expo stand really stand-out. It's full of useful tips and helpful advice and we highly recommend it.
Ann told us "As the founder of The Visual Marketing Academy, I’m intrigued to see how brands present their pop-up stands and shops at Expos and Events. As a visitor, unfortunately, I continue to feel disappointed, uninspired and bored by the exhibition stands.
I know the overall experience could be improved if exhibitors used their imagination, focused on their brand communication and applied Visual Marketing principles to make their stands stand out.
I understand through conversations with other attendees they feel dissatisfied too. It’s sad to hear what they’ve experienced is accepted as the normal event standard".