DBN Training
November 2026
Peer to Peer Training: Get Found in 2027 - AI Search Optimisation for Small Businesses
We are delighted to welcome James Miller from UMi—a fellow DBN member—to deliver a peer-to-peer training session.
Search is changing rapidly. Increasingly, shoppers are asking questions directly to AI tools such as Microsoft Copilot, ChatGPT, Google AI Overviews, and Perplexity instead of browsing traditional search engine results. For e-commerce businesses, this means moving beyond conventional SEO and ensuring your online shop is visible, cited, and recommended by AI-powered search.
What James Will Share in This Peer-to-Peer Training
During this practical session, James Miller will cover:
How modern AI search works and how it differs from traditional e-commerce SEO.
What AI search platforms look for when recommending products, stores, and businesses.
Practical ideas to optimise your e-commerce website for AI-powered search.
The specific types of content that help online shops stand out, including product descriptions, customer reviews, FAQs, case studies, and structured data.
A simple action plan to help your products get found and recommended by AI tools in 2027 and beyond.
This session is ideal for anyone looking to future-proof their online visibility.
Session Details & How to Book
Date: Thursday 26th November
Time: 9:30 AM – 10:30 AM
Location: Delivered via Zoom
Cost: FREE
January 2027
Peer to Peer Training: Video Marketing That Drives Real Results for Small Businesses
When it comes to elevating a brand, professional videography is a game-changer. Working with an expert like James Ibbitson from Visual Punch brings high-end production value, creative direction, and striking visual storytelling that completely transforms how a business connects with its audience.
However, alongside high-production campaigns, everyday social media presence requires a steady stream of content. The good news is that business owners do not need a professional crew for every single post. In addition to the core videography services that make brands stand out, there is plenty you can achieve using just your mobile phone for day-to-day engagement.
James is leading an upcoming free peer-to-peer training session for the Do Business Network on Thursday 14th January, sharing practical ways to approach video marketing.
FREE training delivered via Zoom. From 9.30am to 10.30am
WHAT OTHER MASTERCLASSES WOULD YOU LIKE DBN TO ORGANISE?
Feedback from our masterclasses has been brilliant and we'll be making previous ones available online to our members soon. In the meantime, we'd really appreciate your thoughts and ideas for future events. Please let us know by filling in this survey, it will only take a minute.
