FREE Peer to Peer Training
We are delighted to welcome James Miller from UMi—a fellow DBN member—to deliver a fantastic online training session for our community.
Search is changing rapidly. Increasingly, people are asking questions directly to AI tools such as Microsoft Copilot, ChatGPT, Google AI Overviews, and Perplexity instead of browsing through pages of traditional search results. These platforms use AI to find, interpret, and recommend information from across the web, meaning businesses need to think beyond conventional SEO and start optimising for AI-powered search.
What James Will Share in This Peer-to-Peer Training
During his peer-to-peer training session, James Miller will cover the following topics:
How modern AI search works and how it differs from traditional browser-based SEO.
What AI search platforms look for when selecting and recommending businesses.
Practical ideas and inspiration to help optimise websites for AI-powered search.
The types of content that improve online visibility, including FAQs, testimonials, case studies, blogs, service pages, and structured information.
A simple action plan to help businesses get found, cited, and recommended by AI search tools like Microsoft Copilot, ChatGPT, Google AI Overviews, and Perplexity in 2027 and beyond.
Whether you're a small business owner, charity, social enterprise, or marketing professional, this workshop will help you understand the future of search and the straightforward steps you can take today to increase your online visibility in 2027 and beyond.
Session Details & How to Book
Date: Thursday 26th November
Time: 9:30 AM – 10:30 AM
Location: Delivered via Zoom
Cost: FREE
