A fashion designer based in County Durham has won a prestigious clothing contract with the makers of the world’s most exclusive cars. Sally Smallwood, 35, from Lanchester, dreamed of owning a Mustang since she was a child, but she never imagined that her clothing range would be accepted by Shelby, the makers of the exclusive brand.
Sally, a graduate of Northumbria University’s fashion school, whose studio is based in Greencroft just two miles from her Lanchester home, travelled to the Shelby headquarters in Las Vegas and Los Angeles to show her innovative range of clothing, including tops, jackets and jeans by her business WRECKREATION.
Following funding from the North East Business Support Fund, Sally was able to produce a video and stunning photography of her designs and through contacts in the fashion world was invited to the Shelby HQ in the USA and to her astonishment she was invited to cross the Atlantic to make a sales pitch. Company bosses were blown away by her design describing them as “revolutionary” so much so that she is licensed to manufacture a clothing range for Shelby through her own label, WRECKREATION. We’re looking forward to seeing these revolutionary jeans fly off the shelves following us supporting Sally’s small steps that has reaped big rewards.
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