Guest blog by Joanna Puckering
If we haven’t met yet, hello! I provide editorial support for busy people who have brilliant ideas but often lack the time and headspace to turn those ideas into powerful and well-edited writing.
I work with small business owners, academics and indie authors who are producing something that matters – a website, a report, a book – and that needs to sound like them, but a little more polished and significantly less caffeinated.
As a small business owner with a background in quality management and anthropology, I know your words do a lot of heavy lifting. They sell your services, explain your processes, build trust and shape how people see your brand.
I also know how it feels to be overwhelmed by commitments. When you already have a hundred jobs to think about, writing and editing often head straight to the bottom of a very long to-do list.
That’s where Calico Cultural comes in.
It’s a welcoming sanctuary for tired writers and overworked professionals who simply want the right someone to sort their words out. (And maybe leave time for a nice cup of tea.)
Editing supports clear communication, saves time and reduces the risk of misunderstandings or missed opportunities. It helps your writing work harder for your business, so you can focus on what you do best, confident that your words reflect your expertise and values.
I offer copyediting, proofreading, language review and writing support tailored to your needs, depending on where you are in the process. I’m also happy to help if you’re stuck in the ‘messy middle’ and you’ve run out of steam.
Sometimes that means tightening a paragraph or fixing spelling and grammar. At other times, it means untangling whole sections. It’s also about listening to what you meant to say, asking questions and sometimes cutting a sentence you secretly love. (Sorry!)
You might be unsure which category you fall into – but don’t worry. If your writing feels too wordy, not quite right or simply not you, you’re probably in the right place.
Get in touch via my website or send an email to joanna@calicocultural.com if you’d like to know more. Calico Cultural: A calm place for wild words. www.calicocultural.com
