In our latest podcast episode, Melanie sat down with DBN member Pascal Fintoni to discuss his 30-year career in digital marketing and business development. Pascal’s experience spans from the mid-1990s, where he managed multi-channel campaigns in the travel industry, to his time as CEO of The Centre for eBusiness for the UK government’s Regional Development Agency.
Because the conversation covered such a broad range of topics—from his early career to his current work with Artificial Intelligence—the interview has been released in two parts.
Part One: From Digital Practitioner to CEO
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In the first half, Pascal shares his journey through the rise of digital marketing. The discussion covers his transition from hands-on marketing to leading national digital transformation programmes. He also explains the 5-step roadmap featured in his December 2024 book, WebProud, which is designed to help business owners take more control over their website’s success.
Part Two: AI and "The Art of the Possible"
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In the second half, the focus shifts to the current landscape of Artificial Intelligence. Since February 2023, Pascal has integrated AI into his consultancy and training services. Having reviewed over 400 online solutions, he shares his perspective on why imagination is a key factor when adopting AI. Melanie and Pascal also discuss his work facilitating AI masterclasses for small businesses and his role as a podcast host and video producer.
Whether you are looking for a factual history of digital growth or practical insights into how AI is being used in consultancy today, Pascal provides a wealth of information based on three decades of industry experience.
