As footfall on the highstreet continues to decline having an online presence is certainly something every ‘bricks and mortar’ business should consider. Melanie Cant from Elm Marketing said, ”more and more consumers are choosing to buy online these days due to busy schedules. Two years ago I designed an e-commerce website for a local florist as they’d seen a decline on the high street but an increase in answer machine messages on an evening which meant their staff were spending time calling customers back to take payment over the phone.
Since the launch of their e-commerce website (and with funding help from NBSL) their website paid for itself within 2 months and it was a lifeline to their business during the covid-19 pandemic. With funding available to North East businesses from NBSL and Digital Drive it’s certainly worth looking at future proofing your business to ensure your business survives and thrives through this year and beyond.”
Great customer service makes all the difference. It's the difference between customers choosing you over your competitors. It helps to retain customers which is always easier than trying to win new ones and it leads to more recommendations from them too.
What's not to love about great customer service?
We'll be running a Customer Service Masterclass in September to give you some great ideas for taking your customer service to the next level. In the meantime, if you have any questions about customer service, please get in touch. We have lots of experts in DBN to help you.