Join us on Tuesday 10th February for a day of interactive learning and networking with three leading industry experts in AI, Digital Marketing and Accounting.

The experts:

Pascal Fintoni - Digital Marketeer, Trainer and Speaker at https://pascalfintoni.com/

From business support programmes to team coaching and 1-to-1 mentoring, Pascal designs and delivers AI & digital marketing training to give his customers the level of clarity and confidence they need to take their online activities forward.

Ryan Dodds and Tom Lee - KL Accountants

Ryan and Tom are both Directors at KL Accountants in Consett. Their team have a track record helping businesses from sole traders to limited companies to achieve compliance and optimise their tax position.

Trainer TBC

Our digital marketing expert has a reputation for delivering clear, actionable advice. His deep understanding of digital ecosystems makes him a trusted voice for businesses looking to elevate their online authority and reach.

COST : FREE if your businesses is registered in a DH (Durham) Postcode.

BOOK HERE

Workshop Itinerary

Venue: Beamish Hall Hotel ( ample free parking available )

9am - Registration, networking and refreshments

9.30am - 11:00am - Planning and Cashflow Management with KL Accountancy
(15 minute comfort break)

11.15am - 1.15pm - Winning on LinkedIn: Cutting Through the Noise

(light working lunch served at 12.15)

1.30pm - 3.30pm - AI & Digital Marketing Training: Part 2 with Pascal Fintoni

3.30pm - 4.30pm - We will stick around for more networking and tea/coffee. This is a good opportunity to chat with other attendees, connect online and swap business cards.

IMPORTANT : Who can attend?

Ideal for SME's and sole traders who would like to access training to help improve productivity using AI and enhance their marketing and accounting skills.

How much does it cost?

FREE if your businesses is registered in a DH (Durham) Postcode

This is a fully funded course (free) if your business is registered in a DH postcode. Only one place per business available. If you'd like to send along more than one person please get in touch to discuss.

If your business is not registered in a DH postcode please get in touch with us to discuss other options derwentsidebn@gmail.com.

About the workshops

AI & Digital Marketing Training: Part 2 with Pascal Fintoni

Unlock the next level of digital confidence for your business.

Following the overwhelming success of our last Business Boost Workshop, we are delighted to welcome back the brilliant Pascal Fintoni for a highly anticipated 'Part 2' training session.

Why Pascal is Returning

Pascal is a renowned Digital Marketeer, Trainer, and Speaker who specialises in helping business owners navigate the ever-changing online landscape. At our last workshop, Pascal delivered a compelling session on AI that left our attendees buzzing with new ideas.

The feedback was so positive—and the demand for more so high—that he is returning to dive even deeper. This follow-up session is designed to give you the practical clarity and confidence needed to take your AI and digital marketing activities significantly forward.

What You Will Gain

In this 'Part 2' session, Pascal will move beyond the basics to show you how to integrate AI into your daily marketing strategy effectively. You can expect:

Advanced AI Insights: Practical ways to use AI tools for content creation and strategy.
Digital Marketing Clarity: How to cut through the noise and focus on what actually works for your business.
Confidence to Act: 1-to-1 style mentoring insights within a collaborative group setting.

Planning and Cashflow Management with KL Accountancy

Take control of your business finances and plan for a prosperous 2026.

A thriving business isn't just about turnover; it's about smart management and strategic planning. We are delighted to be joined by Tom Lee and Ryan Dodds from KL Accountancy for an essential workshop dedicated to the financial health of your business.

Why This Session is Essential

Financial planning can often feel overwhelming, but understanding your numbers is the key to sustainable growth. Tom and Ryan bring a wealth of practical expertise to help you move beyond the spreadsheets and gain a clear, strategic view of your company’s future.

What We Will Cover

This session is packed with "real-world" financial insights. Tom and Ryan will guide you through the critical areas of business finance, including:

Cashflow vs. Profit: Understanding the vital difference to ensure your business remains liquid and resilient.
Tax Forecasting: How to accurately plan for Corporation Tax, VAT, and PAYE payments so there are no surprises.
Director Remuneration: Discovering the optimal tax strategy for owner withdrawals and dividends.
Credit & Terms: Best practices for managing payment terms with customers and suppliers, alongside effective credit control.
Smart Spending & Investment: Managing capital expenditure (including the benefits of HP), exploring funding sources (loan/equity/retained earnings), and making the most of company investments and pension contributions.

Winning on LinkedIn: Cutting Through the Noise

Stop scrolling and start standing out.

In an oversaturated social media world, LinkedIn remains the most powerful tool for professional growth—if you know how to use it strategically.

Why This Workshop is a Game-Changer

Many business owners have a profile, but few have a strategy. Our trainer specialises in all things digital marketing and understands exactly what it takes to make a brand stand out. This session isn’t just about "being on" LinkedIn; it’s about winning on it.

Our trainer will show you how to move past the noise and use the platform as a genuine engine for networking, lead generation, and long-term business growth.

What You Will Learn

Our trainer will break down the mechanics of a successful LinkedIn strategy, covering:

Strategic Positioning: How to optimise your profile to stand out to your ideal clients.
Cutting Through the Noise: Content strategies that grab attention in a crowded feed.
Purposeful Networking: How to build high-value connections that lead to real-world opportunities.
Lead Generation: Practical steps to turn your online presence into a consistent source of business growth.